🎧 NEW EPISODE 🎧
COGS: The Secret Fuel Behind Explosive DTC Growth - EP63

What happens when a Harvard neuroscience grad turns CPG founder? You get a crash course in scaling from scrappy DTC beginnings to national retail shelves. 

Will Nitze joins us to share the real story of IQ Bar’s growth - the wins, the tough lessons, and why obsessing over COGS might just be the biggest growth hack of all.

We’re unpacking:
✔️ Why DTC alone isn’t enough to scale a food & beverage brand
✔️ How Amazon can be a stepping stone to retail deals
✔️ The make-or-break importance of COGS + operational efficiency
✔️ Lessons from landing CVS and navigating retail partnerships
✔️ Balancing bootstrapping vs raising capital in CPG
✔️ Where IQ Bar is headed next (hydration, coffee, and more)

If you’re scaling a brand, this one’s packed with insights you can’t Google.

👉 Watch or listen now:
YouTube | Spotify | Apple

Catch you in the episode
— The ASOM Crew 🧃