🎧 NEW EPISODE 🎧
The Evolution of a 32-Year American Manufacturer: The TigerTough Story - EP58

What does it really take to grow a durable, niche-first brand from a small town in Minnesota… and keep it made in the USA for over 30 years?

In this week’s episode of ASOM, we sit down with Sheldon from TigerTough, a manufacturer of ultra-durable seat covers built for real work vehicles and real blue-collar customers.

Inside this episode:
✅ Why TigerTough ditched custom jobs to build their own brand
✅ The hard (and smart) decisions behind U.S.-based manufacturing
✅ How to market rugged products with real content (torture tests included)
✅ Selling to fleets and DTC the smart way
✅ What small-town resilience looks like in modern business

This one’s for the operators, brand builders, and manufacturers who know that staying niche, staying lean, and staying focused is how you win.

👉 Watch or listen now:
YouTube | Spotify | Apple

Catch you in the episode
— The ASOM Crew 🧃