Social Media Soullessness, AI Hype, ERP Nightmares & The Great SaaS Reckoning

This week, we’re calling out corporate social media disasters, dragging ERP nightmares into the light, exposing the AI hype machine, and predicting the SaaS industry’s impending implosion.

Here’s the heat:

🔥 Jimmy says your brand’s social media sucks because it has no soul
Stop outsourcing your personality. Nobody believes your “authentic” LinkedIn post written by a committee of interns. You’re spending $15K a month for lifeless corporate tweets while the actual humans at your company who have knowledge, opinions, and a pulse are locked away from the conversation. If your social could be swapped with any competitor’s and nobody would notice, congrats, you’ve officially become noise.

💰 Bryan says NetSuite isn’t an ERP—it’s a hostage situation
Ecom brand scaling fast? Someone’s whispering, “You need NetSuite.” That’s the moment your life starts sucking. Six-figure contracts, custom workflows you can’t escape, support that ghosts you harder than a bad Tinder date—sound familiar? By the time you realize it’s not the dream partner you were sold, you’re trapped. And somehow, it’s still the best ERP option? The industry is broken.

🤖 John says AI isn’t replacing sh*t (yet)
Tired of SaaS companies promising AI will do everything short of brushing your teeth? Reality check: AI can’t fully replace customer service, video editing, or sales outreach. The second a customer goes off script, AI crumbles. It’s a great assist, but the minute you try to pass it off as human, the illusion breaks. So let’s stop pretending AI is ready to run entire businesses—it’s not.

🚨 Amer says the SaaSpocalypse is coming, and most apps won’t survive
Every SaaS app is going through an identity crisis, duct-taping on features nobody asked for. Helpdesks wanna be AI wizards. Subscription apps wanna be email platforms. The result? Bloated, overpriced tools that are mediocre at everything. But here’s what happens next: lean, focused newcomers will wipe the floor with them. SaaS companies could just double down on what they do best—but nah, they’d rather play a losing game of “who can build the most mediocre all-in-one tool.”

This edition hits harder than realizing your AI chatbot just cost you a six-figure deal. Read it, learn something—and if it stings? Good.

Is Direct to Consumer Dying? Hard Truths About eCommerce as a Business Model in 2025 - EP39

In this ASOM Pod episode, we’re tackling the DTC dilemma—are direct-to-consumer brands actually dying, or just shedding dead weight? We’re calling out the biggest mistakes holding brands back, from over-relying on paid ads to blindly jumping into retail without a strategy. Plus, we’re exposing the “Know-It-All Founder” syndrome that’s quietly killing companies. Buckle up—this one’s packed with hard truths. Grab your headphones and check out the episode here.

Stop Outsourcing Your Personality: Why Your Corporate Social Media Sucks.

Let's talk about the absolute dumpster fire that is most corporate social media. 

You know exactly what I'm talking about – those painfully robot  accounts that smell like they were bathed in hand sanitizer and committee approvals.

Here's what I see every day: Companies desperately trying to be 'authentic' by hiring 22-year-old agency interns to pretend to be their brand's personality. 

Spoiler alert: We can all tell, and it's embarrassing for everyone involved.

You can't outsource your humanity. 

Period. 

Full stop. 

The end.

Yet here you are, dropping $15K a month on an agency to schedule your tweets about 'building community' and 'adding value' while using stock photos of diverse people pointing at laptops. 

Meanwhile, the actual humans who work at your company – you know, the ones with personalities and expertise – are locked away from social media like it's radioactive.

'But we need professional social media management!' 

Translation: 'We're too scared to let real humans talk to customers without running every syllable through legal first.'

Your audience isn't connecting with your brand guidelines. 

They're not engaging with your corporate messaging framework. 

They're not building relationships with your carefully crafted value propositions.

They want to talk to PEOPLE. 

Actual, imperfect, knowledgeable, passionate people.

The companies crushing it on social aren't outsourcing their voice – they're amplifying the genuine voices within their organizations. 

Their content doesn't sound like it was generated by an AI trained exclusively on marketing textbooks from 2015.

Let me break this down kindergarten-simple:

• Your CEO should be posting (yes, themselves, not their assistant)

• Your subject matter experts should be sharing insights (without running it through the PR filter)

• Your customer service team should be empowered to actually solve problems publicly

• Your content should sound like it was written by a human with a pulse

Is it messier? 

Yes. Is it higher risk? Absolutely. 

Does it require trust? 100%. 

Is it the only way to not sound like every other corporate drone on social? 

You bet your perfectly branded assets it is.

The hard truth: If your social media could be swapped with any competitor in your industry and nobody would notice the difference, you're doing it wrong. 

Dead wrong.

Stop hiding behind agencies. 

Stop drowning your brand's humanity in approval processes. 

Stop pretending that corporate speak is fooling anyone.

Your audience can smell the fakeness. 

And frankly, it sucks.

Oracle NetSuite Isn’t an ERP: It’s an Expensive, Toxic Relationship You Can’t Escape.

Let’s be real: If you sell online and you’re scaling fast, at some point someone whispers in your ear, “You need NetSuite.” And that’s the moment your life starts to suck.

NetSuite is less like software and more like a Vegas wedding to your worst ex; the kind that locks you into a multi-year contract before you even sober up. Six figures a year? Easy. Actual support when you need it? Ha. Hope you enjoy getting ghosted harder than a bad Tinder date.

Want to leave? Good luck. By the time you realize NetSuite isn’t the dream partner you were promised, you’re so tangled up in custom workflows, broken integrations, and ERP Stockholm Syndrome that walking away feels impossible.

My dad tells me this is how it felt when he married my mom (they’re divorced now, but it costed him an arm and a leg)

But here’s the real kicker, it’s still one of the “best” ERP options out there. That’s how broken the ERP market is. You either sign your soul over to Oracle or you stitch together some Frankenstein stack of spreadsheets, half-baked software, and prayer.

With being in control of arguably one of the most important aspects of your entire business, the market doesn’t have many “solutions”. 

Ecommerce brands deserve better than this. ERPs should make scaling easier, not punish you for succeeding. But until that day comes, NetSuite isn’t your partner, it’s your captor.

And the longer you stay, the worse it gets.

The AI Bullsh*t Epidemic

I am so f*cking tired of these half-baked AI "solutions."

Everywhere you turn, someone is selling AI as the next messiah. AI-powered customer service, AI-powered video editing, AI-powered insert magic trick here. Sometimes it's a SaaS, sometimes it's a course, but it's always the same pitch. "AI can replace X!"

No, it f*cking can't. Not yet.

I wish it could. I want it to. But anyone who has actually used AI at scale knows we are not there yet. We are getting closer. No doubt. But these companies pushing AI as a full solution are selling snake oil.

AI can't fully replace customer service chat. The second the conversation veers off script, it falls apart.
AI can't fully edit videos. Ask it to make a nuanced cut, and suddenly it looks like a fever dream.
AI can't fully handle sales outreach. The second you read past the first line, you can tell it’s AI, and that’s where it loses.

That’s the real issue. You can tell.

As long as you can tell, it's not a real solution. It’s an assist, not a replacement.

Now, I’ll give credit where it's due. AI has massive potential when it comes to internal tools. OpenAI Operator? That’s interesting. AI for admin work? That’s real. If it’s behind the scenes, organizing, summarizing, pulling insights, it can save real time and money.

But the second you try to make AI convince a human that it’s not AI, the illusion crumbles.

So until we actually get there, can we stop pretending?

The SaaSpocalypse: Coming Soon to a Ecosystem Near You

It seems like every app is out here duct-taping features onto their product like a hoarder stacking junk in their garage. 

Subscription apps wanna be upsell apps. Upsell apps wanna be email platforms. Helpdesks are suddenly AI wizards. 

It’s like watching a midlife crisis in real-time and everyone is desperately trying to be everything instead of being greater at one damn thing that got them here.

This isn’t strategy. It’s desperation. And it’s gonna end badly for most.

Here’s what happens next…

These bloated, Frankenstein apps burn through cash, chasing features nobody asked for. And at the end, they are building solutions that made brands and IT managers leave other platforms for Shopify. Tech freaking stack bloat.

Partnerships that used to be tighter than a constrictor knot are fading away…competition and for some, survival, is real.

Merchants get stuck paying for apps that are mediocre at everything and excellent at nothing. And, apps that are so bloated not even support teams can know them the way they should know them to support the brands that subscribe to them.

Then…space for the new BOOM. A new, hungry players will come in, focused, lethal, and actually solving a real problem. And they wipe the floor with these bloated dinosaurs.

The irony?

The big guys could just double down on what they’re great at and own their space. 

But nah, they’d rather play a losing game of who can build the most mediocre all-in-one tool. Copy. Paste. Refresh. Innovation will halt.

And in the end, only one or two of them will survive. The rest? Roadkill.

And that’s a wrap on this week’s unfiltered takes! If you’re hooked on our no-BS rants (or just love the chaos), be sure to hit that Subscribe button and let us keep your inbox spicy. 🌶️

And of course, don’t be selfish—share with your friends, coworkers, or anyone who needs a wake-up call from their boring newsletters.

Have an ASOM day ✌️